Are you Blending or Branding?
Branding is absolutely crucial to a business because of the overall impact it does on your company. Branding can change how people perceive your brand, and it can drive new business and increase brand awareness.
Branding will provide the recognition your brand deserves, help increase your business value, lock in existing clients while attract new ones, and it will create the trust that your consumers need to make their calculated yet very emotional purchases.